animation, 2, 11, 20, 31, 169, 171, 172
baseball, 3, 8–10, 21, 79–101, 109–10, 120,
123, 131, 141
charisma, 10, 21, 47, 49, 51–2, 55–6, 129
cheerleading, 10, 89, 91, 99
class, 1, 4, 5, 10, 28, 30, 43, 63, 89, 91, 99, 105,
132, 136, 152, 159, 180
collecting (collectors), 3, 9, 11, 19, 61–2, 70,
133, 135–6, 151–67
commodit y, 6.9.13.19.116.120–1, 156, 160–2,
164
community, 11, 18, 32, 36, 45, 50, 61, 68, 117,
118, 132, 133, 137, 147, 154, 158, 167, 170,
172, 173–75, 180–82, 187
consumption, 2–7, 11–3, 18–21, 27–30, 32,
34–5, 43, 48–9, 59, 69, 71, 73–4, 89, 101,
159
cultural studies, 1, 4, 5–7
fandom, 1–2, 7–13, 18–20, 21, 31, 34, 35, 42–4,
48, 50, 52–4, 55–7, 60–2, 66, 72–3, 74, 83,
85, 94–5, 101, 129, 131, 133–4, 173, 180
fantasy, 10, 43, 74, 175, 178, 182
Frankfurt School, 4–5
gender, 10, 21, 43, 56, 69, 91, 100, 131, 167,
170, 176–84
gifts, 9, 48, 52, 60–1, 67, 69–74, 76, 107,
110–1, 114–21, 129, 148
Grossberg, Lawrence, 1, 6, 49, 95
hip-hop, 7, 10, 17–39
idol, 2, 12, 24, 26, 31, 38, 61–2, 65–7, 70–2, 142
intimacy, 7, 9–10, 12, 19, 27, 28, 42–3, 44–6,
47–8, 49–54, 55, 61–2, 68, 73–4, 85, 136, 158
jazz, 3, 8, 9, 23, 26, 29, 39, 154–64
Jenkins, Henry, 1, 7, 49, 172
Kasulis, Thomas, 42–8
manga, 2–3, 7, 10, 11–2, 32, 85, 101, 164,
169–187
mass culture, 1–2, 4–7, 12–13, 18, 20, 36, 80,
83–4, 101, 120, 131
media, 2, 4–6, 9, 12, 18–20, 32, 34–6, 44, 47,
53, 57, 62, 65, 73, 85, 98–7, 100, 110, 133,
138, 141–2, 146, 151, 159, 160, 164, 173,
174, 179, 183
Miller, Daniel, 18, 33, 34
Miyadai Shinji, 20, 23–26, 28–29, 32
modernity, 18–9, 34, 134, 151
Mori Shin’ichi, 3, 8–10, 41–56
okkake, 133, 141, 142
Osaka, 22, 51–3, 80–1, 84–5, 93–100, 111,
113–4, 127, 129, 149, 170
otaku, 11, 12, 14, 19, 20, 27, 28–30, 31–36, 128,
133, 135, 136–37, 140, 145, 149, 164, 184
patron, 3, 8, 10, 62, 76, 107–25, 128–9, 131,
133–4, 137–40, 147, 149
performance, 3, 8–11, 18–9, 21–2, 31, 34–5,
42, 46, 48, 53–5, 60, 62, 64–5, 70, 90, 98,
101, 109, 119–20, 129–33, 135–48, 153,
156–8, 175
pleasure, 1, 9–10, 11–12, 49, 60, 62, 69, 74, 83,
99, 100, 128, 133–4, 136, 138, 155, 158,
163, 178
201
Ind ex