DIRECT MAIL MARKETING
»
2024 USPS Mailing Promotions
Calendar and Descriptions
Emerging & Advanced
Technology
This promotion incentivizes mailers to
incorporate emerging technologies, including
NFC technology, Video in Print (ViP), Enhanced
Augmented Reality, Virtual Reality, Mixed
Reality, Integration with Voice Assistant (Basic
and Advanced), and Mobile Shopping.
Customers have the flexibility to choose their
promotion start date. Promotion can run up to six
consecutive months during the 2024 calendar year.
PROMOTION FEATURES
3% Discount — Enhanced
Augmented Realty
Mobile Shopping
Basic Integration with Voice Assistant
Enhanced Augmented Reality
4% Discount — Enhanced
Emerging Technologies
Advanced Integration with Voice Assistant
Video in Print Technology
Near Field Communication
Mixed Reality
Virtual Reality
ELIGIBLE MAIL OPTIONS
First-Class Mail presort and automation letters
USPS Marketing Mail letters and flats
Nonprofit USPS Marketing Mail letters
and flats
REGISTRATION PERIOD
January 1
–
December 31, 2024
PROMOTION PERIOD
January 1
–
December 31, 2024
Personalized
Color Transpromo
Encourages mailers of bills, statements,
and account summaries to enhance their
marketing within bill and statement mailings
through the use of color, dynamic variable print,
and personalization.
Designed to encourage
businesses to ramp up their marketing within
bill and statement mailings.
PROMOTION FEATURES
3% Discount
—
for Full-Color
Marketing / Data Visualization /
Messaging / Personalization
Additional 1% Discount
—
for meeting Personalized Color
Transpromo requirements plus
including a reply mechanism
(Courtesy Reply Mail or Business
Reply Mail)
ELIGIBILITY
Must use color messaging, dynamic variable
print, and/or personalization within the bills
or statements to engage customers
ELIGIBLE MAIL OPTIONS
First-Class Mail® presort and
automation letters
Additional discounts for Courtesy Reply
Mail or Business Reply Mail inclusions
with valid IMb®
REGISTRATION PERIOD
December 15, 2023–July 31, 2024
PROMOTION PERIOD
February 1–July 31, 2024
Tactile, Sensory,
& Interactive
This promotion encourages mailers to
produce direct mail pieces that engage recipients
in unique tactile, sensory, or interactive ways that
appeal to the human senses of touch and smell.
PROMOTION FEATURES
5% Discount:
Specialty Inks — To enhance the
engagement and perceived value of the
mailpiece, the inks should be both visible
and distinguishable on the substrate.
Sensory Treatments — Includes
scent, touch, and a variety of paper stocks that
trigger sensory engagement.
Interactive Elements — Mailpieces
that engage recipients by using folds,
pull-perfs, pop-ups, or other dimensional
enhancements.
ELIGIBLE MAIL OPTIONS
First-Class Mail letters, cards, and flats
USPS Marketing Mail
™
letters and flats
Nonprofit USPS Marketing Mail letters
and flats
REGISTRATION PERIOD
December 15, 2023–July 31, 2024
PROMOTION PERIOD
February 1–July 31, 2024
For more details on
the PERSONALIZED
COLOR TRANSPROMO
PROMOTION, scan the QR
code or visit: postalpro.usps.
com/promotions/PCT
For more details on
the TACTILE, SENSORY,
AND INTERACTIVE
PROMOTION, scan the QR
code or visit: postalpro.usps.
com/promotions/TSI
For more details on
the EMERGING AND
ADVANCED TECHNOLOGY
PROMOTION, scan the QR
code or visit: postalpro.usps.
com/promotions/ET
Direct Mail is a strategy,
not just a channel.
At Wallace Graphics, we can help you navigate the U.S. Postal System promotions,
and design and deliver successful direct mail campaigns. All while pairing it with
digital marketing and comprehensive tracking mechanisms.
Wallace Graphics. Your USPS experts.
Retargeting Promotion
The USPS Retargeting Mail Promotion is
in response to your customers browsing
your website or app but not taking the desired
action. Retargeted direct mail is automated,
dynamically printed with customized messaging,
and sent in a timely manner to a customer’s home
via First-Class Mail postcard.
From abandoned shopping carts to not-
downloaded free content, retargeting incentivizes
marketers to mail personalized postcards to these
visitors, providing a path toward completing a sale,
building brand awareness, or taking advantage of
unique offers that coordinate with their online visit.
PROMOTION FEATURES
5% Discount
ELIGIBLE MAIL OPTIONS
First-Class USPS-qualified postcards:
4.25" x 6" Single-piece First-Class Mail postcard
4.25" x 6" Presort First-Class Mail postcard
6" x 9" Presort First-Class Mail postcard
REGISTRATION PERIOD
July 15
–
November 30, 2024
PROMOTION PERIOD
September 1
–
November 30, 2024
Reply Mail IMbA
®
(Intelligent Mail
Barcode Accounting)
This program encourages businesses and
organizations currently using Qualified Business
Reply Mail (QBRM) and high-volume QBRM to
adopt Intelligent Mail Barcode Accounting
(IMbA). By adopting Intelligent Mail Barcode
Accounting, Qualified Business Reply Mail and
high-volume QBRM, customers can improve
visibility, while also delivering easier payment
methods and faster delivery speeds.
PROMOTION FEATURES
3% Discount — for Static IMbA
6% Discount — for Serialized
IMbA
ELIGIBLE MAIL OPTIONS
First-Class Mail single-piece QBRM letters
and cards
First-Class Mail single-piece high-volume
QBRM letters and cards
REGISTRATION PERIOD
May 15
–
December 31, 2024
PROMOTION PERIOD
July 1
–
December 31, 2024
Informed Delivery
®
This promotion is designed to enhance
the mail experience of eligible residential
and personal PO Box consumers. It encourages
mailers to improve their campaign engagement
and results by using USPS Informed Delivery to
create a true omnichannel campaign that combines
digital with direct mail.
PROMOTION FEATURES
4% Discount —
for Mail
Paired with:
A 4-color digital ride-along image with a CTA
A digital sample of mailpiece or
representative image
A live URL that will be embedded in the
ride-along image
Additional
0.5% Discount — for
eDoc Postage Statement Submitters
ELIGIBLE MAIL OPTIONS
First-Class Mail automation letters, postcards,
and flats
USPS Marketing Mail automation letters
and flats
USPS Marketing Mail DDU-entered carrier
route saturation flats
Nonprofit USPS Marketing Mail automation
letters and flats
Nonprofit USPS Marketing Mail DDU-entered
carrier route saturation flats
REGISTRATION PERIOD
June 15
–
December 31, 2024
PROMOTION PERIOD
August 1
–
December 31, 2024
For more details on
the REPLY MAIL IMBA®
(INTELLIGENT MAIL
BARCODE ACCOUNTING)
PROMOTION, scan the QR
code or visit: postalpro.usps.
com/promotions/Replymail
For more details on the
INFORMED DELIVERY
PROMOTION, scan the QR
code or visit: postalpro.usps.
com/promotions/ID
For more details on
the RETARGETING MAIL
PROMOTION, scan the QR
code or visit: postalpro.usps.
com/promotions/retargeting
2024 Incentives for
High-Volume Mailers
DIRECT MAIL MARKETING
»
2024 High-Volume
Mailers
The U.S. Postal Service (USPS) is
launching a new way for mailers to save in 2024
with new incentive programs. The two new
incentives are the First-Class Mail® Growth
Incentive and a Marketing Mail® Growth Incentive.
Both incentives encourage mailers to increase
their year-over-year mail volume to receive a
30% postage credit for eligible future mailings.
BASELINE VOLUME AND PERIOD
The mailer must meet registration
requirements for these incentives, which
include accepting a baseline volume for
each incentive as determined by the U.S.
Postal Service.
The baseline for each classification, as
calculated by the USPS, is your total mail
volume for that classification during the
USPS fiscal year 2023 (October 1, 2022,
through September 30, 2023).
1 If a mail owner mailed at least one
million qualifying mailpieces in USPS
FY 2023 within a mail class, then
qualifying mail volume mailed in
calendar year 2024 within the same
mail class that exceeds the USPS FY
2023 total would be considered
incremental volume and eligible
for a 30% postage credit.
2 If a mail owner mailed fewer than one
million qualifying mailpieces in USPS
FY 2023 within a mail class, then
qualifying mail volume mailed in
calendar year 2024 that exceeds one
million within the same mail class would
be considered incremental volume and
eligible for a 30% postage credit.
The USPS will calculate and award the credits
at three points during the incentive:
July 2024
October 2024
January 2025
PROMOTION FEATURES
30% Postage Credit
on
Qualifying Mail Quantities
ELIGIBLE MAILPIECES FOR
FIRST-CLASS MAIL GROWTH
INCENTIVE INCLUDE:
First-Class Mail presort letters
First-Class Mail presort cards
First-Class Mail presort flats
ELIGIBLE MAILPIECES FOR
MARKETING MAIL GROWTH
INCENTIVE INCLUDE:
Marketing Mail letters and HD/saturation
letters
Marketing Mail flats and HD/saturation flats
Marketing Mail carrier routes
Marketing Mail parcels and saturation parcels
NEW!
COMBINING WITH THE OTHER
USPS PROMOTIONS
The First-Class Mail and Marketing Mail
Growth Incentives can be combined with the
other USPS promotions in 2024 for additional
savings. The Mail Growth Incentive postage
credits will be the final calculation after all
other incentive and promotional discounts.
The incentives will run concurrently from
January 1, 2024, through December 31,
2024. Mail Growth Incentive postage credits
will expire after December 31, 2025.
REGISTRATION PERIOD
November 2023–June 2024
PROMOTION PERIOD
January–December 2024
For more information on
this NEW PROMOTION,
ELIGIBILITY, AND
REQUIREMENTS, ask your
Wallace Graphics sales rep,
scan this QR code, or visit:
postalpro.usps.com/msi/
mgip
2024 Registration and Promotion Dates
Registration Period
Promotion Period
Dec 15 Jul 31
Jan 1 Dec 31
Nov Dec 31
Dec 15 Jul 31
Jul 15 Nov 30
Feb 1 Jul 31
Feb 1 Jul 31
Jan 1 Dec 31
Jan 1 Dec 31
Jun 15 Dec 31
Aug 1 Dec 31
May 15 Dec 31
Jul 1 Dec 31
Sep 1 Nov 30
Dec
2023
Jan
2024
Feb
2024
Mar
2024
Apr
2024
May
2024
Jun
2024
Jul
2024
Aug
2024
Sep
2024
Oct
2024
Nov
2024
Dec
2024
Personalized Color
Transpromo
Tactile, Sensory,
& Interactive
Emerging & Advanced
Technology
Reply Mail IMbA
Informed Delivery
Retargeting Promotion
High-Volume Mailers
Scan the QR code or visit:
wallacegraphics.com/marketing-guides/
Request a complimentary copy of our
Direct Mail Marketer’s Guide TODAY.
Curious about USPS postcard sizes?
Wondering where to place tabs on your self-mailer?
You’ve got questions and we’ve got answers!
