Marketing Example Resume

Duke Student

Phone Number | Email | Linkedin Link

EDUCATION

Duke University – Durham, NC Start Date – End Date

• Major: Economics; Minor: Cultural Anthropology; Certificate: Markets and Management GPA: 0.0/4.0

• Relevant Coursework: Intermediate Microeconomics, Intermediate Macroeconomics, Advertising in Society

RELEVANT EXPERIENCE

Varo Bank – Integrated Marketing Intern May 2022 – July 2022

• Curated and executed a thought leadership content series to support leadership development and create a source

for collective inspiration for the first FDIC insured neobank

• Collaborated with external creative agency to ensure high quality content was produced and shared through the

thought leadership series

• Supported and synthesized research efforts related to value proposition and consumer insights development

Quadpack Industries – Product Communications Assistant September 2021 – December 2021

• Investigated marketing potential of Instagram and Pinterest to provide strategy recommendation for the cosmetics

and fragrance packaging company’s Product Communications team

• Analyzed performance of all social media channels via Google Analytics and Instagram Insights

• Contributed to campaign strategy development through generation of design concepts and brand identity curation

Estée Lauder Companies – Global Consumer Engagement Intern January 2021 – May 2021

• Executed TikTok marketing research project including competitive analysis, hashtag and soundbite utilization

strategy, and trend integration. Presented findings to Global Consumer Engagement Team

• Synthesized articles and trends in the cosmetics industry, sharing with Global Consumer Engagement Team

through weekly briefings

• Scheduled 60+ Instagram posts and stories during the “Mega-Mushroom” and “Plantscription” product launch

campaigns

Duke Department of Sociology– Research Analyst and Co-Author June 2020 – January 2021

• Interviewed 12 marketing and advertising professionals and analyzed qualitative data by coding each interview

• Contributed to published paper on the intersection of global social justice movements and marketing (Co-author

of “Cause Marketing in a Time of Polarization” published on Advertising & Society Quarterly)

Big Spoon Roasters – Marketing Intern June 2018 – August 2018

• Redesigned company’s Pinterest site by creating new boards and uploading new graphics, increasing monthly

views by 300%

• Increased brand recognition through managing product demonstrations in 5 high-traffic locations

LEADERSHIP AND INVOLVEMENT

The Coop –Writer and Head of PR January 2021 – Present

• Organized social media content strategy to increase name recognition that resulted in a 50% increase in

applications received

• Writing articles that reflect on personal experience which promote women’s empowerment and diversity to

connect with primarily female college audience of 1,000+ active readers

• Enhancing collaboration skills through partnerships with editors and incorporation of feedback on literary pieces

Project Waves Pre-Orientation – Staff Member

• Helped lead and organize over 120 kids and served as their initial introduction into Duke University

• Served as a long-term contact for first year students to gain support and additional information from

SKILLS AND INTERESTS

Skills: Google Analytics, Instagram Insights, Dash Hudson, Mailchimp, Financial Accounting, Spanish (Proficient),

Collaboration, Organization

Interests: Knitting, Baking, Snowboarding, Hiking, Creative Writing, Non-fiction Podcasts

P&G Brand Manage ment roles vary by type of work, type of organization, level of experience, and the brand you will work on. However, what every role has in common is the promise of an exciting career that will offer you skills growth and development. As a brand builder at P&G, you’ll experience true end-to-end ownership of your business and brand, build relationships with internal and external partners, and make a difference from Day 1 as a force for good and a force for growth.