Martindale-Brightwood
Quality of Life Plan
Table of Contents
Page
Introduction ......................................................................................................................................................................................... 1
The Neighborhood ............................................................................................................................................................................... 2
Neighborhood Demographics .............................................................................................................................................................. 3
Other Neighborhood Plans and Initiatives ........................................................................................................................................... 5
Leadership & Engagement (GCCMB) .................................................................................................................................................... 7
Social & Cultural (GCCMB) .................................................................................................................................................................... 9
Communications, Media & Technology (Schools Building Communities).............................................................................................. 17
Health Promotion (HealthNet)............................................................................................................................................................. 19
Workforce Development (Oasis of Hope Christian Development)....................................................................................................... 21
Economic Development (MBCDC)......................................................................................................................................................... 24
Crime & Safety (Martidnale-Brightwood Weed & Seed)....................................................................................................................... 27
Education (Education Task Force).......................................................................................................................................................... 30
Infrastructure and Housing (MBCDC) .................................................................................................................................................... 36
Environment (MBEJC, MBCDC) ............................................................................................................................................................. 40
Appendix A: Land Use Plan..................................................................................................................................................................... 42
Appendix B: Zoning Plan ....................................................................................................................................................................... 43
Martindale-Brightwood Quality of Life Plan
1
Martindale-Brightwood Quality of Life Plan
1
Introduction
The Martindale-Brightwood neighborhood is a neighborhood rich assets and opportunities. The most important of these assets are
the people who live and work here. This plan represents their vision for the work of the community over the next three years.
Much attention was focused on the neighborhood when the ABC television series, Extreme Home Makeover, came to Indianapolis to
‘makeover’ the Bernard McFarland home. While the Greater Citizens Coalition of Martindale-Brightwood (GCCMB) had a plan it was
implementing consisting of goals related to increasing family income, improving school readiness, reducing crime and improving the
environment, the neighborhood now had many organizations wanting to partner with them on a number of quality of life issues. It
became essential for them to gather to expand their existing plan to include strategic action steps to move the community forward
in these focus areas.
Leadership and Engagement Social and Cultural Communication, Media and Technology
Health Workforce Economic Development
Crime and Safety Education Infrastructure and Housing
Environment
To oversee the development and implementation of the plan, the community formed a community collaborative, Martindale-
Brightwood in Action. This collaborative is comprised of:
Greater Citizens Coalition of Martindale-Brightwood, Martindale-Brightwood Community Development
Corporation, Community Resurrection Partnership, Brightwood Library, Making Connections
Indianapolis, Oasis of Hope Christian Development, Martin University, Edna Martin Christian Center,
Brightwood Community Center, PACE/OAR, HealthNet, Martindale-Brightwood Weed and Seed,
Martindale-Brightwood Parks, NORC "Golden Ages,” and Wheeler-Dowe Boys and Girls Club
The collaborative held several community meetings to arrive at the goals listed in this plan. We would like to thank all of the
residents of the community who came out to share their time and vision.
Martindale-Brightwood Quality of Life Plan
2
The Neighborhood
The neighborhood is bounded by 30th Street on the north, Sherman Drive on the east, Massachusetts Avenue and 21st Street on the
south, and the Monon Trail on the west.
In addition to the people, the neighborhood has many institutional assets.
The Martindale-Brightwood Community Development Corporation
Community Resurrection Partnership
Brightwood Library
Making Connections Indianapolis
Oasis of Hope Christian Development
Martin University Edna Martin Christian Center
Brightwood Community Center
PACE/OAR
HealthNet
Martindale-Brightwood Weed and Seed
Martindale-Brightwood Parks
Wheeler-Dowe Boys and Girls Club
IPS School #51
IPS School #56
The Project School
Douglass Park
JTV Hill Park
Washington Park (Adjacent to the neighborhood)
Oscar Charleston Park
Brightwood Park
John Ed Park
Martindale-Brightwood Quality of Life Plan
3
Neighborhood Demographics
Martindale-Brightwood is home to just under 9,500 people living in approximately 3,600
housing units
1
. In 2000, nearly 94% of the population was non-Hispanic African
Americans
1
. Less than 1% of the population was Hispanic
and just under 4.5% of the
population was White
1
.
According to the 2000 Census a much higher percentage of the population in Martindale-
Brightwood received public assistance (6.9%) compared to the county (3%).
Well over half of the households in the community, 60.3%, are headed by single moms with children under the age of 18
1
.
According to a survey conducted for the Making Connections Initiative in late 2008, 52%
2
of the population age 16-64 were
employed. Only 34%
3
responded that they or an employed partner receive health benefits for the family from employment. Over
half, 62.4%
4
, of the residents in the neighborhood live at or below 200% of the federal poverty line.
Nearly one third, 31%
5
, of the survey respondents said that they or their spouse has post secondary education this is not that
different from the Indianapolis total of 35.3%
5
.
Martindale-Brightwood has a high number of homeowners, similar to Marion County. According to the survey, 48.6%
6
owned their
homes compared to 45.6%
6
of county respondents.
Almost a third of the residents of Martindale-Brightwood volunteer, 29.2%
7
. A large percentage of the residents have taken civic
action, 38.8%
8
, nearly half, 47%
9
actively
participated in local organizations, and 85.8%
10
are involved with faith based or social
organizations.
1
U.S. Bureau of the Census Data, 2000
2
Margin of Error +/-5.2%.
3
Margin of Error +/-7.6%
4
Margin of Error +/-8.5%
5
Margin of Error +/-5.6% and +/-4.5% respectively
6
Margin of Error +/-6% and +/-4.8% respectively
7
Margin of Error +/-5.2%
8
Margin of Error +/-5.8%
9
Margin of Error +/-5.8%
10
Margin of Error +/-3.8%
Martindale-Brightwood Quality of Life Plan
4
The vast majority of the population with children surveyed, 83%
11
report
that they use the library.
Despite outside perceptions of Martindale-Brightwood as a dangerous neighborhood, 46.2%
12
of those surveyed gave the
neighborhood a high safety score compared to 47.9%
12
of the county respondents. Even more, 66.9%
13
, believe it is a good place to
raise kids compared to 60.4%
13
of county respondents.
11
Margin of Error +/-7.9%
12
Margin of Error +/-6% and +/-4.9% respectively
13
Margin of Error +/-5.9% and +/-4.9% respectively
Martindale-Brightwood Quality of Life Plan
5
Other Neighborhood Plans and Initiatives
As with most communities in the City, Martindale-Brightwood is impacted by ongoing planning and initiatives from outside agencies
and organizations. The residents of the community welcome this activity and would like to make sure that existing and future work
respects the goals and objectives outlined in this plan. We also realize while the overall goals and objectives are essential for us to
respect, opportunities may arise that will require us to modify this plan. We believe that the plan should remain fluid enough so
that we may take advantage of new opportunities that will benefit the community.
Currently, we are involved in the Smart Growth Indianapolis plan as well as the Indy Connect Mass Transit Plan and acknowledge
that they are two major planning projects that will potentially have a great impact on our community. The Martindale-Brightwood
in Action group will continue to stay aware of the implementation of these plans and will work to represent the best interest of the
community as implementation occurs.
Martindale-Brightwood Quality of Life Plan
6
Martindale-Brightwood Quality of Life Plan
7
1. Leadership and Engagement
Facilitating Organization: Greater Citizens Coalition of Martindale-Brightwood
This is a cornerstone of any community. It is how people become engaged and how leaders are developed. This group would be responsible for
organizing town hall and other informational meetings.
Goal 1.1: Engage more residents in neighborhood change
Performance Measures
Year
Lead
Organization
Partner
Organization
Engage 5 partners.
2010
GCCMB,
Neighborhood
Associations
INRC, MB orgs/
congregations,
Volunteer Match,
contact trees
Identify 10 training opportunities.
2010
GCCMB,
Neighborhood
Associations
INRC, Making
Connections, CICF,
United Way
Utilize Martindale-Brightwood in Action
survey for intake, assessment and corrective
actions for at least 10% or 360 community
households.
2009
GCCMB,
Neighborhood
Associations
MBCDC, CRP,
Schools, MB orgs,
Neighborhood
Partners, NNORC
Offer residents a forum to decrease
possible tensions and unite for common
good.
2009
GCCMB,
Neighborhood
Associations
INRC, IMPD
Martindale-Brightwood Quality of Life Plan
8
Performance Measures
Year
Lead
Organization
Partner
Organization
Conduct a gap analysis where
organizations list, in detail, services
provided, for more-efficient promotion.
2010
GCCMB,
Neighborhood
Associations
Neighborhood
Partners, LLP
A documented increase in frequency of
such projects, comparative to past years.
2010
GCCMB,
Neighborhood
Associations
CRP, businesses,
NNORC, CDC, KIB,
IMPD, various
funders
Identify 5 methods to increase faith-
based community activity.
2010
GCCMB,
Neighborhood
Associations
CRP, various
Congregations
At least 50% of all community churches
surveyed and followed up with.
2010
GCCMB,
Neighborhood
Associations
CRP, various
Congregations
Churches have a liaison with various
media outlets to promote local events
hosted by faith-based community.
2010
GCCMB,
Neighborhood
Associations
CRP, various
Congregations,
CDC, media outlets
Martindale-Brightwood Quality of Life Plan
9
2. Social and Cultural
Facilitating Organization: Greater Citizens Coalition of Martindale-Brightwood
This group is aware of services in the community and who is working on what. They work to encourage the arts in Martindale-Brightwood, and
preserve its rich cultural history. They also work with groups who are organizing social and cultural events.
Goal #2.1: Bring awareness and engage residents to social and cultural and historical opportunities and aspects in
the neighborhood focusing on the 5 areas of community building: Individuals, Associations, Institutions, Land and
Exchange
Performance Measures
Year
Lead
Organization
Partner
Organization
Create 2 documented avenues for
preserving histories of communities
Map Community Assets in all 5 focus areas of
community.
2010
MB Historical
Society,
GCCMB,
Neighborhood
Associations
Making
Connections, CICF,
United Way,
MBCDC, CRP,
Schools, MB orgs,
Neighborhood
Partners, NNORC,
MBLLP, IUPUI,
Polis Center,
Martin University
Patricia Melton,
City Parks,
Marion Cnty Library
Bernard McFarland
5 to 15 members that encompass museums,
universities, Historic Society, and residents
2010
Same as Above
Same as Above
Martindale-Brightwood Quality of Life Plan
10
Performance Measures
Year
Lead
Organization
Partner
Organization
Acquire space in the community
2010
Same as Above
Same as Above
Identify 5 to 10 neighborhood locations to
highlight different aspects of History
2010
Same as Above
Same as Above
Creation of database that will highlight each of
the 5 areas of community building
2010
Same as Above
Same as Above
Update acquired of the current Polis Center to
include other historic information
2010
Same as Above
Same as Above
Host and run at least one Neighborhood
Historic Tour by December 2012
2010
Same as Above
Same as Above
Have a documented list
2010
Same as Above
Same as Above
Have a Historic Stop
2010
Same as Above
Same as Above
Create baseline data for each bulleted point
4th qtr.
2011
MB Historical
Society,
GCCMB,
Neighborhood
Associations
Making
Connections, CICF,
United Way,
MBCDC, CRP,
Schools, MB orgs,
Neighborhood
Martindale-Brightwood Quality of Life Plan
11
Partners, NNORC,
MBLLP, IUPUI,
Polis Center, Martin
University
Patricia Melton,
City Parks,
Marion Cnty Library
Bernard McFarland
Performance Measures
Year
Lead
Organization
Partner
Organization
# of written histories
4th qtr.
2011
Same as Above
Same as Above
# of oral histories
4th qtr.
2011
Same as Above
Same as Above
# of short bios
4th qtr.
2011
Same as Above
Same as Above
Mapping of individuals
4th qtr.
2011
Same as Above
Same as Above
Creation of individual files complete with
primary and secondary sources
4th qtr.
2011
Same as Above
Same as Above
Martindale-Brightwood Quality of Life Plan
12
Performance Measures
Year
Lead
Organization
Partner
Organization
4th qtr.
2011
Same as Above
Same as Above
Create baseline data for each bulleted point
4th qtr.
2011
MB Historical
Society,
GCCMB,
Neighborhood
Associations
Making
Connections, CICF,
United Way,
MBCDC, CRP,
Schools, MB orgs,
Neighborhood
Partners, NNORC,
MBLLP, IUPUI,
Polis Center,
Martin University
Patricia Melton,
City Parks,
Marion Cnty Library
Bernard McFarland
# of short bios
4th qtr.
2011
Same as Above
Same as Above
Mapping of Associations
4th qtr.
2011
Same as Above
Same as Above
Template
4th qtr.
2011
Same as Above
Same as Above
Form letter
4th qtr.
2011
Same as Above
Same as Above
Martindale-Brightwood Quality of Life Plan
13
Performance Measures
Year
Lead
Organization
Partner
Organization
Portfolio
Creation of individual files complete with
primary and secondary sources
4th qtr.
2011
Same as Above
Same as Above
Create baseline data for each bulleted point
4th qtr.
2011
MB Historical
Society,
GCCMB,
Neighborhood
Associations
Making
Connections, CICF,
United Way,
MBCDC, CRP,
Schools, MB orgs,
Neighborhood
Partners, NNORC,
MBLLP, IUPUI,
Polis Center,
Martin University
Patricia Melton,
City Parks,
Marion Cnty Library
Bernard McFarland
# of short bios on land in our community
4th qtr.
2011
Same as Above
Same as Above
Mapping of potential historic land marker sites
4th qtr.
2011
Same as Above
Same as Above
Creation of Physical map of historical eve files
4th qtr.
Same as Above
Same as Above
Martindale-Brightwood Quality of Life Plan
14
complete with primary and secondary sources
2011
Performance Measures
Year
Lead
Organization
Partner
Organization
4th qtr.
2011
Same as Above
Same as Above
4th qtr.
2011
Same as Above
Same as Above
4th qtr.
2011
Same as Above
Same as Above
4th qtr.
2011
Same as Above
Same as Above
4th qtr.
2011
Same as Above
Same as Above
Create baseline data for each bulleted point
4th qtr.
2011
MB Historical
Society,
GCCMB,
Neighborhood
Associations
Making
Connections, CICF,
United Way,
MBCDC, CRP,
Schools, MB orgs,
Neighborhood
Martindale-Brightwood Quality of Life Plan
15
Partners, NNORC,
MBLLP, IUPUI,
Polis Center,
Martin University
Patricia Melton,
City Parks,
Marion Cnty Library
Bernard McFarland
Performance Measures
Year
Lead
Organization
Partner
Organization
# of short bios
4th qtr.
2011
Same as Above
Same as Above
Mapping of Institutions
4th qtr.
2011
Same as Above
Same as Above
Template
4th qtr.
2011
Same as Above
Same as Above
Form Letter
4th qtr.
2011
Same as Above
Same as Above
Creation of individual files complete with
primary and secondary sources
4th qtr.
2011
Same as Above
Same as Above
Create baseline data for each bulleted point
4th qtr.
2011
MB Historical
Society,
GCCMB,
Neighborhood
Associations
Making
Connections, CICF,
United Way,
MBCDC, CRP,
Schools, MB orgs,
Neighborhood
Partners, NNORC,
Martindale-Brightwood Quality of Life Plan
16
MBLLP, IUPUI,
Polis Center,
Martin University
Patricia Melton,
City Parks,
Marion Cnty Library
Bernard McFarland
Performance Measures
Year
Lead
Organization
Partner
Organization
# of short bios/stories on how Exchange
happened in our community
4th qtr.
2011
Same as Above
Same as Above
Mapping of collaborations in the community
4th qtr.
2011
Same as Above
Same as Above
Creation of individual files complete with
primary and secondary sources
4th qtr.
2011
Same as Above
Same as Above
4th qtr.
2011
Same as Above
Same as Above
4th qtr.
2011
Same as Above
Same as Above
Martindale-Brightwood Quality of Life Plan
17
3. Communications, Media & Technology
Facilitating Organization: Schools Building Communities
This group is responsible for sharing the community vision with other members of the community and the outside world through various
methods such as press releases, web, newsletters, etc.
Goal #3.1: Create a communications hub for Martindale-Brightwood
Performance Measures
Year
Lead
Organization
Partner
Organization
Meetings at Brightwood Library set for 3rd
Tuesday monthly from 3 to 4 p.m.
Communication
workplan area
Develop plan
Communication
workplan area
Trainings
Communication
workplan area
List of media, print, radio and television
contacts
2010
Communication
workplan area
Neighborhood Association's contact list
2010
Communication
workplan area
GCCMB
Martindale-Brightwood Quality of Life Plan
18
Performance Measures
Year
Lead
Organization
Partner
Organization
Identify messaging opportunities to get at least
one posting a month to residents, on the
website and blogs
2010
Communication
workplan area
GCCMB
Relationship with Martin University
2010
Communication
workplan area
Martin University
List of computer training offerings
2010
Communication
workplan area
Martin University
# of residents in computer trainings
2010
Communication
workplan area
Martin University
Statistical assessment of technological needs in
household use
2010
Communication
workplan area
MBLLP
List of business' technology map
2010
Communication
workplan area
MBLLP
List of organization's technology map
2010
Communication
workplan area
MBLLP
Martindale-Brightwood Quality of Life Plan
19
4. Health Promotion
Facilitating Organization: Martindale-Brightwood HealthNet; Residents
This group is aware of the health disparities of the Martindale-Brightwood neighborhood. They work to foster education and empower residents
to achieve. optimal health.
Goal #4.1: Increase the number of residents who have a medical home and receive wellness and
preventative care.
Action Steps
Performance Measures
Year
Lead
Organization
Partner
Organization
1) Maintain current primary care capacity with
doctors and nurse practitioners and mid-wives
and keep expanding and adding providers as
demand for care increase
Staffing, Productivity, and Support Ratios
Ongoing
HealthNet
2) Increase regular check ups by sending
reminder cards and calls to HealthNet patients.
% No Show for appointments.
Ongoing
HealthNet
3) Keep expanding HealthNet's Women health
services to meet increased demand
Engage women in prenatal services early in
pregnancy
Ensure that women receive annual pap tests and
mammograms
Ensure that women are routinely getting tested
for STDs
# of Prenatal Care Patients
# Pap Tests Completed
# Mammograms Completed
# Women seen for contraception
management
% of women receiving prenatal care in the
first trimester
% of women receiving on-time pap tests and
mammograms
Ongoing
HealthNet
4) Ensure that patients receive regular and on-
time immunizations
Well child patients per Patients < 12 yrs old
% Children up-to-date on immunizations
Ongoing
HealthNet
Goal #4.2: Increase awareness of health risks and preventative measures.
Action Steps
Performance Measures
Year
Lead
Organization
Partner
Organization
Martindale-Brightwood Quality of Life Plan
20
Action Steps
Performance Measures
Year
Lead
Organization
Partner
Organization
1) Promote existing smoking cessation program
with partnering organizations
# patients participating in smoking cessation
programs
Ongoing
HealthNet
2) Continue to provide and increase confidential
screenings and counseling services for people at
risk of HIV and STDs
#/% of target population receiving HIV and
STD tests
Ongoing
HealthNet
3) Continue the annual health fair to increase
awareness of Cardiovascular related triggers
(Blood Pressure, Type 2 Diabetes), Back to
school immunizations/physicals
# participants in health fairs
Ongoing
HealthNet
4) Engage HealthNet collaborations with partner
organizations' health fairs
# of participants in other community health
fairs
Ongoing
HealthNet
Health fair
partners
Goal #4.3: Develop a comprehensive community health plan targeting health outcomes for all residents.
1) Convene primary care and mental health and
addictions providers, human service providers,
state and local health departments, schools, and
business leaders
# of partners
2010
MBIA
HealthNet
2) Create a plan that includes specific,
measurable health outcomes for children and
adults throughout the community
Completion of a plan
2010
MBIA
HealthNet, MCHD,
Wishard, others
3) Implement the plan, measure the results, and
report back to the community annually
Annual report card of plan impact
2011
and
Beyond
MBIA
HealthNet, MCHD,
Wishard, others
Martindale-Brightwood Quality of Life Plan
21
5. Workforce Development
Facilitating Organization: Oasis of Hope Christian Development
This group works on getting employment resources and access to better jobs to residents of the community.
Goal #5.1: Increase the % of families that live above the Poverty Level
Action Steps
Performance Measures
Year
Lead
Organization
Partner
Organization
5.1.1 Inform residents of existing workforce
development resources
1) Share employment information with residents
via FaithWalks, Neighborhood Associations
meetings, newsletters, etc.
Distribution of information
2011-
2012
Work Area Group
BOI, Jobs Partnership of
Greater Indianapolis,
Indianapolis Black
Chamber, PACE/OAR,
Neighborhood Associations
Community Resurrection
Partnership, DuVall Center
Weed and Seed,
Edna Martin,
Oasis of Hope
Christian
Development
2) Engage business association to identify their
company demand skill set
Demand skill set identified by business
associations
2011-
2012
Same as Above
Same as Above
3) Educate the residents and community
organizations about services offered by PACE for
people with felonies
Distribute PACE Fact sheet to community
2011-
2012
Same as Above
Same as Above
4) Community Job Fairs
# of employers and residents that attend the
job fair
2011-
2012
Same as Above
Same as Above
Martindale-Brightwood Quality of Life Plan
22
Action Steps
Performance Measures
Year
Lead
Organization
Partner
Organization
5) Workforce Developer place residents in
employment
Employment report provided by
Workforce provider
2011-
2012
Same as Above
Same as Above
6) Inform residents about available resources to
start saving
# of residents informed about saving
2011-
2012
Same as Above
Same as Above
5.1.2 Improve residents employment skills
through training opportunities
1) Identify all pre-employment & occupational
training opportunities that currently exist
Create a guide of all training opportunities
3rd, 2010
1) Oasis of Hope
Training Providers
Work-Ones
Edna Martin
YES
PACE/OAR
2) Educate residents on what services Work-One
offers
Distribute Work-One services brochure;
obtain neighborhood zip code registration for
Work-One services
4th, 2010
2) CDC
3) Train youth (14-24) on pre-employment and
employment skills
Number of youth (14-24) who attend
preemployment and employment training
4th, 2010
3) Oasis of Hope
5.1.3 Ensure quality workforce
development strategies are practiced
by all workforce providers
1) Worforce provider conduct an employment
training seminar for the community
Seminar for the community, # of residents
and providers attending seminar
2011
Work area group
2) Generate job seekers, labor and skills report
Job seekers skill report, provide information
regarding changing job market
June,
2010
3) Volunteerism as work asset
% of residents working with providers who
use volunteer skills to build their resume
Action Steps
Performance Measures
Year
Lead
Organization
Partner
Organization
Martindale-Brightwood Quality of Life Plan
23
5.1.4 Ex-Offenders
1) Provide services to ex-offenders in MB
Track the number of ex-offenders returning to
MB neighborhood annually
2012
PACE
Marion Work release and
probation and parole
Marion County Community
Corrections
Various other services
providers
2) Provide employment services to ex-offenders
in MB
Track the number of PACE clients from MB
neighborhood who were placed in
employment or 3) educational opportunities
2012
PACE
Same as Above
3) Educate the community about PACE/OAR
services offered to persona with felony
convictions
Distribute referral information
2010
PACE
Same as Above
4) Educate and provide technical assistance to
community organizations as it relates to
appropriate services for ex-offenders
Share and distribute training information
2010
PACE
Same as Above
5.1.5 Increase # of residents connected to
work coaching, income supports and
financial literacy
1) Center for Working Families
Increase number of people attending
financial coaching; # of reported saving
accounts
CWF
Lending Inst.’s.
INHP
IDA Account
Holders:
(Edna Martin
Christian Center,
MBCDC, Oasis)
2) Job readiness workshops
Job readiness workshops, # of participants
CWF
Same as Above
Martindale-Brightwood Quality of Life Plan
24
6. Economic Development
Facilitating Organization: Martindale-Brightwood Community Development Corporation
This group works on meeting the needs of the community through economic development, such as attracting businesses and additional retail in
the community.
Goal # 6.1: Attract more business to the community
Action Steps
Performance Measures
Year
Lead
Organization
Partner
Organization
6.1.1 Utilize incentives to encourage
commercial and mixed use
development in targeted
Martindale-Brightwood areas
(Monon Trail, Station Street,
Keystone Enterprise Park, Sherman
Mall)
1) Marketing signage for worksite
MBCDC will place signs at all worksites
2010
MBCDC
City of
Indianapolis,
City-County
Councilors,
Residents,
Churches,
Estridge Group,
Simon Group,
Indpls. Chamber of
Commerce,
Black Chamber of
Commerce,
Martin University,
Edna Martin
Center,
Young Men Inc,
Duvall Center,
Juvenile Center,
Schools, NORC
Martindale-Brightwood Quality of Life Plan
25
Action Steps
Performance Measures
Year
Lead
Organization
Partner
Organization
2) Recruit investors and businesses into the
community thru a business or merchants
association
Number of new investors and businesses in the
community
All Years
MBCDC
Same as Above
3) Small committee to address Brightwood Plaza
Mall
Formation of small committee to address
improvements of Brightwood Plaza Mall
2010 and
beyond
MBCDC
Same as Above
4) Small committee to address Station Street
Redevelopment and other commercial retail
districts
Formation of small committee to a
Address Station Street Redevelopment and
other commercial retail districts
2010
and
beyond
MBCDC
Same as Above
5) Establish Community Gateway project for MB
area
Create community gateways plan
- formation of committee
- establish design & timeline to
market plan
2010/11
MBCDC, CICF
(KIBI, NESCO,
Councilor Oliver)
Same as Above
6) Create a strategic economic development
plan for the Martindale-Brightwood area
MBCDC
Same as Above
7) Inventory of Brownfield remediation for the
entire MB area
Inventory list of Brownfield plan
2010/11
MBCDC
Same as Above
8) Further development of Keystone Enterprise
Park
Keystone Enterprise Park Build outs
2012
MBCDC
Same as Above
6.1.2 Expand Membership and Business
Engagement
1) Advance the Martindale-Brightwood Business
Association
Increase membership in Martindale-
Brightwood Business Association.
All Years
MBCDC
Indy East,
Residents,
Minority Business,
Simon
Commerce on
Aging,
Rebuilding
Together,
PNC,
Indianapolis Pacers,
Indianapolis Colts,
Oscar Robertson
Foundation,
Martindale-Brightwood Quality of Life Plan
26
Mays Chemical,
Congressman Andre
Carson,
NORC, A2S04
Action Steps
Performance Measures
Year
Lead
Organization
Partner
Organization
2) Create area business plan
Plan developed with input area businesses,
city planning and zoning
2010
MBCDC,
Residents,
Existing
Businesses
Same as Above
6.1.3 Encourage business property owners
to rehabilitate vacant and occupied
deteriorated buildings
1) Create good business standards for
neighborhood good neighbor policies with
follow up procedures
Business standards, policies and procedures
created
All
Years
MBCDC, Business
Association
Property owners,
businesses,
residents
Rev. Reid, CDC,
CRP, GCCMB,
Oasis to develop
document
Andre Carson
Neighborhood
Papers
Stakeholders
(Identify)
Brighthouse
Industrial Park
Neighborhood
Associations
2) Educate and inform business of Facade Grant,
various economic
Development incentives (loans, tax incentives,
and other financial tools)
Number of applicants of Facade Grants,
loans, tax incentives received, and other
financial tool resourced
All
Years
MBCDC, Business
Association
Same as Above
3) Identify deteriorated properties
Inventory of properties deteriorated
All
Years
MBCDC, Business
Association
Same as Above
Martindale-Brightwood Quality of Life Plan
27
7. Crime and Safety
Facilitating Organization: Martindale-Brightwood Weed & Seed
The focus of this group is to work to decrease crime and identify opportunities to make the community safer.
Goal #7.1: Decrease criminal activity in the Martindale-Brightwood neighborhood by 10% over the next
Three years
Action Steps
Performance Measures
Year
Lead
Organization
Partner
Organization
7.1.1 Increase resident exposure to
activities that will engage them in
positive activities (primarily youth
focused).
1) Install community bulletin boards to let
people know what is happening in the
community (example Broad Ripple
community board)
Install at least 10 "strategic" community
Bulletin boards; partner w/at least 8
"strategic" community bulletin boards
1st, 2010
W & S; Community
Policing
CDC's, Indy East
Business Association
2) Have community partners host a community
fair at least four times a year to let people
know what they offer—host “enrollment
days” (e.g. IPS)
Host 4
4th, 2010
W & S; PIT
Partners in Action
Table
3) Designate a community spokesperson to let
people (outside and inside community)
know about the positive things happening in
Martindale-Brightwood
Person identified
4th, 2009
W & S;
Communication
Subcommittee
Of the plan
Neighborhood Assoc
4) Develop a clearinghouse of information (e.g.
211) for Martindale-Brightwood so people
can call one number to learn about
programs, events, etc.
Develop a clearinghouse
4th, 2009
W & S Coord.
GCCMB
5) Increase block parties, neighborhood night
out events, adopt a
block activities
Increase by 50%
4th, 2010
Community
Policing
Crime Watch, IMPD,
Ngh. Presidents
Martindale-Brightwood Quality of Life Plan
28
Action Steps
Performance Measures
Year
Lead
Organization
Partner
Organization
7.1.2 Decrease drug and gang activity
Decrease by 5%
1) Support neighborhood watch programs with
surveillance cameras (ex. Southeast requested
and received funding as a result of a Study
Circle)
Determine baseline data
Install 20 cameras
3rd, 2010
W & S - Ngh.
Revitalization
Ngh. Presidents,
Code Compliance,
SE-Bates Hendricks
2) Establish neighbor calling trees (each neighbor
assigned a night to watch and call another
neighbor if they see an issue)
Neighborhood Associations (6) phone
Trees; business establish phones trees
As well.
2nd, 2010
Ngh. Presidents
Communication sub-
Committee of the plan
3) Schedule block parties and invite police
Documented 5 scheduled block parties
(focused on crime & safety) w/police
4th, 2010
Neighborhood
Association
Community Policing
4) Work with landlords and city agencies to
curtail negative activity on property
Curtail by 20%; documented through
City reports on negative properties
1st, 2011
Neighborhood
Presidents
All residents
5) Increase reporting to police and offer a
monthly report to the neighborhood watch
group
Increase at least 20%
4th, 2011
Neighborhood
Presidents
All residents
6) Demand more police patrols
Develop petitions for demand
4th, 2011
Neighborhood
Presidents
All residents
7) Enroll youth in programs to keep them off of
the street
Increase by 35% (need baseline data)
3rd, 2010
Safe Havens
All youth providers
8) Report vacant housing (that is being used for
drug deals)
Increase reporting by 50%
1st,
2011
Neighborhood
Presidents
All residents
Martindale-Brightwood Quality of Life Plan
29
Action Steps
Performance Measures
Year
Lead
Organization
Partner
Organization
7.1.3 Expand education and training
programs for all levels in the community
Increase residents access by 25%
1) Work with school liaisons and social workers
to identify at-risk youth and enroll them in
structured community programming focused on
skill development
Document report from schools of at-risk
Youth; Pt. 2 - documented report of enrollment
Into structured programming
2nd, 2011
Education Task-
Force
Youth providers,
CHAPSS, IPS
2) Establish a taskforce to help youth gain
employment during the summer
Taskforce
4th, 2009
W & S, PIT
MC Indy Pipeline,
Center for Working
Families
3) Have partners work collaboratively to gain
funding to offer larger programs instead of site
specific programs that can only help a few
Collaborative funding among partners
4th, 2009
Partners in Action
Partners in Action
4) Mail education and training options to
residents or use street teams
Methods of documentation
1st, 2010
Communication
Sub-committee
Communication sub-
Committee
5) Develop micro loans for youth and families to
create legitimate businesses
A micro-loan program in the
neighborhood
4th,
2011
Julie Barrett,
Center for
Working Families
Boner Center,
Business Opportunity
Initiatives, Center for
Working Families
Martindale-Brightwood Quality of Life Plan
30
8. Education
Facilitating Organization: Education Task Force
This section addresses educational needs in Martindale-Brightwood from birth and early childhood through college graduation.
Goal #8.1: Increase Early Childhood Education
Action Steps
Performance
Measures
Year
Lead
Organization
Partner
Organization
8.1.1 Increase engagement in schools to meet student needs and
engage parents
1) Share information around what is happening in the school
Increased school to
home communication
Ongoing
IPS
Parent Liaisons
Bridges to Success
Parent and Family
Advocates
IPS
About Special Kids
8.1.2 Improve the number of children staying on time in their
academic progress and increase graduation rate
1) Increased Corps of volunteers working with students, increased number
of opportunities to work with students.
Create baseline data on
volunteers working with
students
2011
School system
2) Inform/ educate parents about what test/grades mean, include
diagnostic test (pre and post)
Annually
IEA
IPS
Mind Trust
Teach for
America
Autism Societies
Business
Community
JA Exchange City
Ivy Tech
Martindale-Brightwood Quality of Life Plan
31
Martin University
IUPUI
DOE
Oasis of Hope
Scholarship
Increased professional
development offerings
Ongoing
Same as Above
Action Steps
Performance
Measures
Year
Lead
Organization
Partner
Organization
3) Focus on informing kids why education matters, long term goals/ career
days/ shadowing professionals
Hold annual career day
and have community
partners participate
Annually
Same as Above
8.1.3 Increase access to resources to support families' health and
mental health
1) Increase prenatal support
Hold Resource Fair to
connect people with
these services
Annually
School social
worker
Community
coordinator
School Nurse
LLP
About Special
Kids
NACS
Healthnet
Wishard Health
MCHD
State Department
of Health-policy
piece/flexibility
Peer support
groups/ mentors
(informal,
trained,
resource)
Martindale-Brightwood Quality of Life Plan
32
Psychiatrist
services
Schools/parks
Juvenile courts
CPS
NAMI
Action Steps
Performance
Measures
Year
Lead
Organization
Partner
Organization
2) Attach families and children to medical home/regular doctor
Increase utilization of
medical homes
Ongoing
Same as Above
3) Make sure families are insured and have access to care
Increased use of
community health
resources for primary
care
Ongoing
Same as Above
4) Have information on doctors in the neighborhood--include psychiatrist,
psychologist and comprehensive list of medical providers
Families connected with
children under 18 with
the directory and MB
schools
Quarterly
Same as Above
5) Embed helpful resources in community organizations (depression help
Distribute list of
providers and other
materials to major
points of contact in
community
Ongoing
Same as Above
6) Continue to lift up mental health services needs of community at
regular forums to increase psychiatrist services include counseling and
other alternatives beyond medicine
Increased number of
providers serving
Martindale-Brightwood
Ongoing
Same as Above
8.1.4 Support parents in preparing their children for school
1) Keep parents informed about key school events, timelines and
enrollment requirements
Install school sign with events
information
2010
Annually
Schools-
Community
school
Martindale-Brightwood Quality of Life Plan
33
Increase participation in
Countdown
to Kindergarten
Increase enrollment in
Kindergarten to college
coordinator
Communication
committee
Churches
Library
Community
Centers
NACS,
Neighborhood
Partners
Action Steps
Performance
Measures
Year
Lead
Organization
Partner
Organization
8.1.5 Educate Parents about other opportunities for their students
1) Develop a comprehensive guide to educational offerings. "Whats a
Great School for You-- An Educational Guide"
Partner community based
advocates with
the DOE to create guide
2010
CBO and DOE
Schools,
community school
coordinator
2) Develop a database of where Martindale-Brightwood children attend
school
Make available database
of where
students go to school for
development
purposes
2010
IPS
Communication
Committee- Amos
Brown
3) Develop community wide themes around education
Publish and distribute
hard copies and online
versions
2011
Task Force
Churches,
parishioners
4) Influence policy city wide
Have advocates attend
regular forums
to lift up educational
needs of the community
Ongoing
Library
5) Assemble partners and present a policy/proposal on how to develop
community education theme- Greg Porter
Hold the informational
meeting to explore
Subject
2011
Task Force
Community
Centers
6) Bring this to Joyce Rogers and Pay Payne Education Committee
organized to work on disparities in 46218 and 46201 4th Monday at
Get involved in this
forum
2009
Task Force
Children
Martindale-Brightwood Quality of Life Plan
34
Crispus Attucks at 6:00 pm
NACS and
neighborhood
partners
8.1.6 Create opportunities for parent education
Increased utilization
of parent education
offerings
Action Steps
Performance
Measures
Year
Lead
Organization
Partner
Organization
1) Empower parents
Hold Title One Parent Workshops
Ongoing
IPS
Parent liaison/
school system
Ivy Tech
Martin University
Even Start
IUPUI Marion
Women's Prison
Juvenile Center
Parents as First
Teachers
NCEBC
Indy Reads
2) Convince parents that they can contribute to child's education by
advancing their own education
Promote enrollment in
college orientation
Ongoing
IPS
Same as Above
3) Promote access to more GED (incentives wrap around supports), Adult
literacy
Distribute materials/list of testing
centers
promote through library
Ongoing
Task Force
Same as Above
4) Identify and promote tuition support for adult education
Create and maintain
lists of opportunities
Ongoing
Task Force
Same as Above
5) Promote use of residential/ satellite sites in community
Create and maintain lists of
resources
Ongoing
Task Force
Same as Above
6) Promote educational attainment among parents of school aged children
Increase number of parents
attending area
Colleges and adult
learning opportunities
Ongoing
Martin University
Same as Above
Martindale-Brightwood Quality of Life Plan
35
8.1.7 Develop Vision plan for IPS 51 community school initiative
1) Hold meeting to develop the vision plan for IPS 51
Develop and approve
education task force
plan
2010
Task Force
Education Task
Force, IPS
Making
Connections
8.1.8 Increase opportunities for those that do not have preschool
1) Develop and present policy proposal. Have representatives from MB
participate in the monthly Education Committee
Hold monthly meetings
to leverage
Early childhood
supports
2009
Task Force
League of women
voters
City county
council/ other
elected officials
State education,
IPS, charter and
school systems
City
neighborhood
liaisons
10 point coalition
NAACP--Carol Craig
8.1.9 Provide resources and supports to neighborhood childcare
providers to increase quality and quantity of early childhood care
1) Promote Path to Quality Process
Encourage certification
of local providers
Ongoing
United Way
United Way
Task Force
8.1.10 Improve Civics Training
1) Increase civic themed projects in school and after school programs
Create baseline of civic
themed projects in
school and after school
programs increased
2010
8.1.11 Add home-economics and basic life skills
1) Reinstate home-economics in middle school
Encourage policy change on this
by Promoting this issue in
education forums
Ongoing
IPS, 4H, Purdue
Extension,
Clarian Health
Martindale-Brightwood Quality of Life Plan
36
9. Infrastructure and Housing
Facilitating Organization: Martindale-Brightwood Community Development Corporation
This group with focus on the future of Martindale-Brightwood's infrastructure: Housing, Streets, Sidewalks, Transportation, etc.
Goal #9.1: Improve Housing Conditions
Action Steps
Performance Measures
Year
Lead
Organization
Partner
Organization
9.1.1 Decrease the number of abandoned
houses
# of abandoned houses decreased by ****
1) Neighbors canvass area to ID problems,
create database to act upon, report to code
compliance monthly.
Complete listing of abandoned houses with
address and owner contact information.
Step 1
Neighborhood
associations
MIBOR
MBCDC
City of Indianapolis
Health and Hospital
Other neighborhood
partners
Lending institutions
Law enforcement
Community
Development law
center
2) Identify block captains to oversee status of
abandoned and problem properties on their
block
Block captains identified for each of the
blocks in the community (a captain may have
more than one block)
Step 1
MBCDC Housing
Committee,
Neighborhood
Associations, Code
Compliance
Same as Above
3) Block captain/taskforce leader ask owner
their plan for the property if house appears
abandoned
Written report created by block captain and
taken to neighborhood association.
Neighborhood association takes all reports to
Code Compliance
Step 2
Neighborhood
Associations, Code
compliance
Same as Above
4) Hold owners and lending institutions (when
lending institution is owner of record)
accountable for appearance and upkeep of
property
Code Compliance cases reviewed and
resolved
Step 2
Code Compliance
Same as Above
Martindale-Brightwood Quality of Life Plan
37
Action Steps
Performance Measures
Year
Lead
Organization
Partner
Organization
5) Target certain areas in neighborhood to
showcase available properties, both for a
"real-estate day" event and ongoing publicity.
Number of buyers for property
Step 2
GCCMB,
neighborhood
associations
Same as Above
6) Create covenant with area landlords, work to
further landlord education
Make covenant with landlords of abandoned
houses
Step 2
GCCMB,
neighborhood
associations
Same as Above
7) Homeowner repair to stabilize aging housing
stock
20 - 25 homes repaired each year
2010-12
GCCMB,
neighborhood
associations
CICOA
Same as Above
8) Infill houses and rehabilitation
5 - 10 homes built and or rehabilitated each
year
2010-12
Habitat for
Humanity, Church
Federation
9.1.2 Increase homeownership opportunies
Increase number of homeowners
1) Develop marketing materials that identifies
community assets and affordable housing
opportunities
Marketing material distributed to banks,
financial institutions, realtors, potential
homeowners, parents, rental community and
INHP.
3rd, 2010
MBCDC
MBCDC
Residents
City
Neighborhood institutions
Banks
INHP
Other Funders
City Auditors
City Land Bank
2) Make home ownership counseling available
to potential residents
Two residents moving through counseling to
graduation and to owning a home
3rd, 2010
GCCMB
Same as Above
Martindale-Brightwood Quality of Life Plan
38
Action Steps
Performance Measures
Year
Lead
Organization
Partner
Organization
3) Create Welcome Committee to greet new
homeowners with welcome baskets
New homeowners baskets distributed
2010-12
INHP
Center for Working
Families,
Habitat for
Humanity
Same as Above
4) Monitor the impact of rising property values
and taxes
Develop annual Martindale-Brightwood cost
of housing status reports
All Years
Neighborhood
Associations,
Habitat for
Humanity
Same as Above
5) Create a homeowner resource with
information about how to advocate for
homeowner rights
Resource is created and distributed to target audience
2010
MBCDC
Same as Above
9.1.3 Identify and engage the absentee
landlords of occupied structures
Reduce number by contacting and
engaging to maintain their property
1) Create a data file (name, address, properties
ownership
Data file developed
2011
INHP, Weed and
Seed, MBLLP
City of Indpls.,
Residents
Neighborhood
associations
Community
Development Law
Center
Elected Officials
2) Block captains use data to contact landlords
regarding neighborhood's expectations for their
property
Landlords contacted
2011
Block captains,
neighborhood
associations
Same as Above
3) Create renter's resource guide with
information about their rights
Resource guide created and
Distributed
2011
Neighborhood
Same as Above
Martindale-Brightwood Quality of Life Plan
39
Goal #9.2: Improve Neighborhood Infrastructure
Action Steps
Performance Measures
Year
Lead
Organization
Partner
Organization
9.2.1 Improve curbs, sidewalks, storm
drains, alleys and sewers
Number of curbs, streets and sidewalks
in need of repair decreased, Number of
clogged storm drains decreased
1) Collect Data on community repairs and
improvements needed (specifically to streets,
sidewalks, curbs, storm drains, alleys and
sewers)
Database created and updated regularly with
status of neighborhood streets, sidewalks,
curbs, storm drains, alleys and sewers
2011
Neighborhood associations
City of Indpls.,
Residents, NORC,
Walkability Study,
Block clubs,
INRC,
Elected officials
DPW
2) Communicate findings with neighborhood
associations and the city. Use information
gathered about repairs needed to lobby for re-
pavement and repair of curbs, sidewalks and
streets
Lobbying produces results- Repairs and
improvements done.
2011-
2012
Neighborhood
Association,
DPW
Same as Above
Goal #9.3: Create a community gathering place
9.3.1 Transformation of IPS 37 into a
community center
1) Acquire control of building
CCC resolution, lease signed between County
and CICF
2010
CICF
GCCMB, EMCC
2) Determine plans for renovation
Architectural plans completed
2010
CICF
EMCC
3) Determine programs and activities
Tenants identified and confirmed
2010-
2011
GCCMB
CICF
4) Raise funds for renovation
Dollars raised
2010-
2012
CICF
GCCMB
5) Create community gatherings in the building
Monthly activity schedule
2010
Ongoing
GCCMB
EMCC, Neigh Assn,
MC Indy
Martindale-Brightwood Quality of Life Plan
40
10. Environment
Facilitating Organizations: Martindale-Brightwood Environmental Justice Collaborative, Martindale-
Brightwood Community Development Corporation
This group will work to improve Martindale-Brightwood's environment and continue to work with the CARE grant.
Goal #10.1: Improve the Environmental quality of the community
Action Steps
Performance Measures
Year
Lead
Organization
Partner
Organization
10.1.1 Increase awareness about
environmental problems
Increased attendance and engagement of
residents at Share the Vision/CARE meeting
1) Regular door knocking and phone calling,
create a script to follow
Script created, Number of residents contacted
and engaged
2010
2011
2012
MBEJC
Improving Kids
Environment,
Indianapolis
Recorder,
Neighborhood
Associations
2) Collaborate and serve on the Martindale-
Brightwood CDC Marketing Committee to
publicize environmental issues
Appoint a representative from EJC to
Attend Martindale-Brightwood CDC
Marketing Committee for promotion
Partnerships of environmental issues
2010
2011
2012
MBEJC
Same as Above
10.1.2 Ensure that all contaminated
properties are remediated
% Of remediated out of total number of
contaminated properties
1) Create system to record status of properties
-categorize properties
-verify remediation with public
documentation
-keep system updated with monthly report
cards
List of properties, the results of testing, and
remediation status created and made available
2010
1) MBEJC,
City of Indpls.
Brownfield,
Marion County
Health Dept.,
Mayor's Action Ctr.
Martindale-Brightwood Quality of Life Plan
41
Action Steps
Performance Measures
Year
Lead
Organization
Partner
Organization
2) Continue to seek funding for site
investigation and remediation
Amount of money obtained for site investigation and
cleanup
2010
2) MBEJC
3) Apply for CARE II Grant
Submitted application to EPA for CARE
II Grant
2011
3) MBEJC
3) MBCDC, IKE,
EPA, Congressman
Andre Carson,
City of Indpls.
10.1.3 Increase resident participation at
the Share the Vision meeting
Increased resident participation
1) Contact partners that can't make the Share
the Vision meeting, engage Martindale-
Brightwood residents through phone calls
mail and email.
Number of mailings, emails and phone calls
1) MBEJC,
communication
committee
Martindale-Brightwood Quality of Life Plan
42
Appendix A - Land Use Plan
The land use plan was adopted by the City of Indianapolis in 2003.
Martindale-Brightwood Quality of Life Plan
43
Appendix B - Zoning Plan
The zoning plan was adopted by the City of Indianapolis in 2003.
Martindale-Brightwood Quality of Life Plan
44
Thank you to all of the partners who work with us to build our community.