One of the rules I have when searching for property is to look for the ones
that have been listed for more than three months in a slow moving
market. The reason behind this is fairly simple: The property has been on
the market for a while, and the vendor usually no longer has high
expectations of the price. The real estate agent is also now a bit
disillusioned, as he has not been able to “move” the property in order to
earn his commission. More importantly, he or she would have already
begun to condition the vendor to start considering a lower offer.
Obviously, in a fast moving market, this strategy won't work!
I normally start by finding out what the vendor’s motivation is to sell. Is it
because they are moving interstate? Is it because they are going through a
divorce? Or is it because they are in financial strife? Careful questioning
may get you the answers. I normally inform the agent that I am happy to
inspect the property while the seller is still on the premises. This gives me
an ideal opportunity to ask the seller directly why he or she is selling. This
way, you can spot a fib a mile away!
The best start to negotiations is to win the agent over first. Impress upon
them that you are a serious buyer; that you already have finance in place
(which is also a prudent thing to do), and that you are likely to buy several
properties in the area.
You would probably have to make several such offers before getting an
offer accepted. A key element to buying well is to make money at the
time of buying. When you buy at a lower price, the cost of holding the
property, and the eventual capital gains you make will be far greater.
Needless to say, most of the time the offers will be rejected. The vendor
may even come back with a counter offer. I normally ask them at this
stage, “What do you think is a fair middle ground?”
Invariably, most agents will come back with a price range closer to
10% below the asking price, which I find most agreeable. Remember it
is not all about how far below listed price you get the property, it's
about identifying the opportunity in line with your goals and
capabilities.
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