Elements of the strategy may include a process for identifying stakeholders, extensive
individual and organizational outreach, workshops and meetings, written materials
(meeting handouts, brochures, newsletters, and press releases), a web site, social media,
and the use of surrogate methods (e.g. asking other organizations, web sites
and
publications to inform the public of the study, request information on historical research,
resources that exist within the study area and potential themes that may be considered,
etc.). Workshops and charrettes are particularly useful in permitting the public to assist in
the identification of regional resources, potential heritage area themes and in creating
their own vision of the region’s future. Appendix 2 provides sources of information on
public involvement strategies and techniques that can be adapted for NHA study
purposes.
Public workshops associated with the conduct of a NHA feasibility study often provide
an opportunity for the NPS to facilitate a regional or community vision of a NHA.
Visioning workshops are a vehicle to bring interested publics together to discuss and
describe desirable futures and the roles that each may play in their achievement.
Visioning workshops are useful, too, in promoting an understanding of how resource
protection, interpretation and economic development may be compatibly undertaken.
The process better permits the public to determine if a NHA designation would be useful
in achieving community goals and to understand what actually occurs in a NHA.
C. Step 3 – Determination of the Region’s Contribution to the
National Heritage and Development of Potential Themes
NHAs, by definition, are places representative of the national experience. They are
regions that have contributed in substantial ways to our national heritage. Most often, the
authorizing legislation for the study will include findings about these contributions.
When a locally sponsored study, the study team will need
to explore these contributions.
The study team should assemble historical information about the region and understand
the contributions of the study area and its peop
le and events to the national story. These
have varied considerably among existing heritage areas. Some repr
esent specific historic
events leading to the formation and development of our nation, or early industrial or
technological achievements that fashioned
today’s society. Some are based on specific
cultural groups in a given region. Others ce
lebrate important landscap
es that were the
focus of literature, art and social experimentation. Famous persons are often honored, as
well as the contributions of
immigrants, early settlers, woman, labor, African Americans,
Native Americans and others wh
ose experiences and contributions are important for
understanding the nation’s heritage.
By first determining the regio
n’s contributions to our national heritage, the study team
may better focus its work
on identifying the natural and cultural resources associated
with
those contributions an
d the themes that may best enable the public to understand,
appreciate and celebrate thei
r importance. One potential element in determining if a
region contributes to the national heritage is the presence of a related National Park
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