RECOMMENDED USE OF
LEARNING DELIVERY CHANNELS
What are the criteria for selecting
delivery channels?
1. Learning Objectives: delivery channels can be
differentiated based on the level of the learning objective
they are best suited for. Learning objectives can be
classified in four categories:
a. Awareness
b. Understanding
c. Demonstration
d. Mastery
2. Size of target audience: delivery channels can be
differentiated on the basis of the number of learners that
must be effectively trained. While e-learning and MOOCs
can reach thousands of learners, channels like coaching
and mentoring can only be used to train a few participants
at a given time. Scale of target audience can be classified
as follows:
a. Low: <30
b. Medium Low: 30-250
c. Medium: 250-1000
d. Medium High: 1000-5000
e. High: 5000+
3. Business Imperative: delivery channels can be classified
using the business imperative they support most effectively.
Business imperatives can be classified as follows:
a. Quality: building long-term and sustainable capabilities
b. Agility: ability to respond rapidly to changes over time
c. Cost: being the most cost-efficient possible
d. Speed: short timeframe to deliver business impact
The business imperative should represent what is the top
priority of the business owners in order to resolve the
business problem at hand. If the business owner chooses one
driver, the three others may be impacted. You cannot have all
four criteria as top business drivers.
Delivery channels may support one business imperative
better than another. Specifically, a delivery channel
supporting “speed” as a business imperative must allow for
fast development and deployment of the learning solution.
A delivery channel supporting “quality” as a business
imperative must allow for a superior engagement of the
learner and hands-on experiences, so that long-term
objectives are met.
• Quality: example of business problem where quality
is prime. The way we deliver the product or services
we provide to our clients must be predictable, tested,
consistent and standardized across the Group. It is a
quality issue. To support such quality imperative, we may
use more “high touch” delivery channels like Instructor-Led
Classrooms and coaching.
• Agility: an example of a business problem where agility and
flexibility are prime. Here, the business problem is how to
ensure that our employees know about the ever evolving
technology trends with a learning solution that can evolve
as fast as the trends. To support such an agility imperative,
a learning portal where portions of the content can be
easily updated by our communities, may be a delivery
channel of choice.
• Cost: example of business problem where the prime
objective is “cost”. By law we must ensure that employees
are aware and understand our policies, health and safety
procedures, and ethical guidelines – the business problem
is how to make it happen in the most cost efficient manner.
To support such a cost imperative, and given the scale
of deployment, eLearning may be the delivery channel of
choice.
• Speed: example of business problem where speed is prime,
such as launching a new offering to the market. In this case,
the faster we bring it to the market, the more market share
we will seize. To support such a speed imperative, a virtual
classroom may be the delivery channel of choice.
4. Type of content and skills: delivery channels can be
classified using the type of content or skills embedded in the
course. While channels like eLearning require content that is
stable and highly codified, virtual classrooms are more easily
adaptable and can support more fluid content/knowledge
4 Learning Delivery Channels “What to use when?”